The plan
Six workstreams, ==one date==
Everything runs side by side and points at your first masterclass. Tap a week for the detail.
Week by week
What happens, ==and when==
Your side
Your normal content carries on. We just point it at the masterclass.
Your time
What we need from you
The numbers
What we watch ==every week==
Your brand
How we protect ==your name==
Your audience is already scared of scams. Everything we do has to earn their trust, not spend it.
After week 4
Week 5 ==and beyond==
Once it's live, this is the rhythm we keep.